This Cookie Policy explains how Edushade ("we", "our", or "us") uses cookies and similar technologies when you use our website and platform.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, keep you signed in, and understand how you use the service. We also use similar technologies such as local storage and pixels where relevant.

2. Types of Cookies We Use

Strictly necessary – Required for the site to function (e.g., authentication, security, load balancing). These cannot be disabled without affecting core functionality. Your cookie choice itself is stored this way, in your browser's local storage, so that we can honour it.

Functional – Remember your choices and preferences (e.g., language, region, sidebar state) to improve your experience.

Analytics and performance – Help us understand how visitors use our platform. We use Google Analytics 4 and Google Tag Manager, and Microsoft Clarity for aggregated session insights.

Marketing – Used to measure the effectiveness of our campaigns. We use the Meta (Facebook) Pixel.

Support – Our live-chat widget is provided by Tawk.to and sets its own cookies so a conversation can continue across pages.

3. How Long Do Cookies Last?

Session cookies – Deleted when you close your browser.
Persistent cookies – Remain for a set period (e.g., days or years) unless you delete them or they expire.

Specific retention periods depend on the purpose of the cookie.

4. Your Choices

Consent – In the UK, the EEA and Switzerland we ask before placing anything non-essential. Until you accept, no analytics, marketing or live-chat script is loaded at all — not merely blocked from setting cookies. If you decline, none of them load.

Changing your mind – Select Cookie settings at the bottom of any page. This clears your stored choice and asks again. The page reloads when you do, because scripts already running in an open page cannot be recalled.

Outside those regions – Analytics, marketing and live chat load by default. You can still use Cookie settings to opt out: if you select Reject there, none of them load again on this browser, wherever you are. The browser controls below work too.

Browser settings – Most browsers let you block or delete cookies. Doing so may affect site functionality and your experience.

Opt-out tools – Google provides a browser opt-out for Analytics, and Meta offers ad preference controls in your account settings.

5. Third-Party Cookies

Some cookies are set by the third-party services named above — Google, Microsoft, Meta and Tawk.to. Their use of data is governed by their own privacy and cookie policies, which we encourage you to review. We do not control what those providers do with data once it reaches them, which is why we do not load them at all in consent regions until you agree.

6. Updates

We may update this Cookie Policy from time to time to reflect changes in our practices or in law. The "Last updated" date below will be revised when we do. Continued use of our site after changes constitutes acceptance.

7. More Information

For general privacy practices, see our Privacy Policy. For questions about cookies, email us at [email protected] or contact us via our Contact page.

Last updated: October 2026.